You must be human

In an era where AI is rapidly evolving, Worldcoin emerges as a solution to one of the most pressing challenges: proving human identity online.
Launched by Tools for Humanity, Worldcoin offers a digital identification platform that uses iris-scanning technology to verify humanity while prioritizing privacy.

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We partnered with Worldcoin to launch their first out-of-home (OOH) campaign in Berlin.
This campaign celebrates human behavior and highlights the importance of proving one's humanity in an AI-driven world.;
By using street marketing elements like pavement stencils, we create an immersive experience that encourages reflection on what it means to be human.

The twist lies in blending the digital and physical realms, mirroring Worldcoin's mission.
The slogan "You Must Be Human" invites individuals to engage with Worldcoin's World ID system, sparking conversations about digital identity and humanity's role in an AI-dominated landscape.

Through this campaign, we effectively communicate Worldcoin's vision of a world where digital identity is secure, private, and uniquely human.
By emphasizing the human element, we resonate with audiences on an emotional level, driving home the importance of Worldcoin's mission in our evolving digital society.